9/17/2023 0 Comments Success story app![]() I think we get caught up on knowing everything, it keeps us from exploring and taking risks. When we started we didn't know anything about marketing, and I hate the thought of not having made the app just from lack of knowledge. I wouldn't change anything in the past, but moving forward, we're very interested in seeing what proper marketing can do for us. Q: If you knew back then what you know now, how would you have approach marketing? When was the last time you seen a commercial for Chinese food? They still thrive. This isn't to say that marketing is worthless, but I like to think about it in terms of Chinese Food. I think when it comes to apps, the more useful it is, the less you have to convince people to use it. ![]() Whenever someone talks about us, we get a spike, but other than that it's steady. Q: What kind of challenges did you encounter marketing the app after launch?Ī: Since we don't have a formal marketing plan, then you'll see high spikes and drops in our analytics. That's our New Years Resolution, I promise! If you go though, you'll see we haven't moved much. Just before the year was up we officially branded ourselves as, "The Apps Company," and created the respective facebook, twitter, and instagram pages. With that said, we have made the steps to better promote ourselves. I know we should be more active, but we've had the luck of creating something people find useful and use everyday. Beyond that, the app really just moves through word of mouth. Q: Which marketing channels do you rely on for promotion?Ī: We've relied on our own personal channels, such as my blog and social media. They say luck is when preparation meets opportunity, I guess we were prepared? A designer friend saw my article and shared the app on Product Hunt, from there we blew up! It was then shared on Forbes, Entrepreneur, and The Next Web. At the time Product Hunt was just launching and was still invite only. At the time of our launch I wrote an article on our journey. I try to share as much as possible through my blog,. Now, one thing we did do was share our process. With that in mind we built the best app for ourselves, and it ended up working for others too. ![]() If you make something for yourself, you can never fail, because at the very least you solved a problem you had. I learned that from other app makers like Drew Wilson. We made an app that we personally needed. Our plan hasn't evolved much from our launch either. What does your current marketing plan look like, and how has it evolved since launch?Ī: I'm not going to lie, we don't think about marketing as much as we should. Q: Marketing is a crucial element of an app's success. I stick to the design side of things, but I know code, so when challenges like this occur it helps that we can talk through things logically. ![]() We had to literally rewrite the code to handle everything. Then, our app got featured and we received our first 100,000 users. Once we figured it out, we thought we were done. When you stop typing, there's a small delay, then we run through all of the domains and social media sites. Up until then we had worked with individual API's but never multiple at once. Q: What sort of challenges did you face when building the app?Ī: The biggest challenge we faced was running the live search. That's how we model our work as a founders. Seeing the founders so caught up in the work, they'd be in studio until well into the night, and even come in on the weekends. Not for nothing, but That was one of the most inspiring thing about working at appfigures. Having the ability to test an idea on the fly at 3 am is everything to us. This is our passion, we like getting our hands dirty. We've worked with amazing teams worldwide in our commercial careers, but when it comes to our personal projects we're pretty possessive. Q: Did you do it yourself or outsource? Why?Ī: I designed everything, and my co-Founder, Mikey, built it. A few days later I had the first concept for The Name App. When it hit me! I could make an app that checks all of this at once. I searched available domains and social media handles to find names for my brilliant ideas. ![]() Every single day I thought of new app ideas. Founders, Developers, Designers, Entrepreneurs all chasing ideas. That fascination led me to moving to New York City and actually working with you guys, appfigures! There I was introduced to the whole culture. Q: How did you come up with the idea for The Name App?Ī: Ever since the first iPhone came out, I was fascinated with apps. ![]()
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